The IM Local Program connects IRONMAN athletes and event volunteers to local Augusta businesses in keeping with our city’s tradition of southern hospitality.
If you are a local business interested in participating in the 2026 IM Local Program, please fill out THIS FORM or contact Haley at haley@augustasportscouncil.org by September 16!
Businesses updated as of September 22, 2026
I’M Local Perks
Augusta & Co.
Augusta & Co., located at 1010 Broad Street in Downtown Augusta, is Augusta’s experience center. Shop for locally made products, souvenirs, and get recommendations for all things Augusta! Augusta & Co. is offering 20% off in-store and a free sticker with purchase - just show your IRONMAN band or registration. Click the image above for their website.
Augusta Symphony
Now in its 72nd season, the Augusta Symphony is the primary professional orchestra for Augusta’s River Region and pursues its mission through annual symphonic, Pops, and family concerts. They are offering 20% off tickets to Opening Night: Raise the Roof. Use code: IM26 at checkout on any price level for the discount. The Miller Theater, located in downtown Augusta at 708 Broad Street, is the home of all Masterworks Series and Pops! performances and features a multitude of varied programming throughout the year. It was built in downtown Augusta in 1940 as an Art Moderne movie theater and vaudeville house. Click the image above for their website.
Dahman's Revenge Rage Room
Unleash your inner rockstar and release your stress at Dahman’s Revenge Rage Room, Augusta's premier destination for high-energy fun. They are excited to offer 5 extra items to athletes and volunteers with valid event credentials. Click the image above to visit their website. Located at 811 12th Street, Augusta GA 30901. Whether you want to smash away a long week, sing your heart out in our private karaoke suites, or get messy in our vibrant paint rooms, they offer an unmatched experience for group celebrations and nights out. Step inside, smash some items, and discover the most thrilling space in the community!
My True Beauty
My True Beauty is offering: BOGO, Bring Your Bestie Spa Facials; Buy One Service, Get the 2nd Service of Equal or Lesser Value. HALF OFF. Send a Screenshot of IM Registration or Volunteer Email Confirmation to 4mytruebeauty@gmail.com. Located at 4210 Columbia Rd, Bldg 15, Suite 15-C, Augusta, GA, 30809, My True Beauty Wellness Day Spa specializes in Anti Aging, Corrective Skincare Facials. & Year Round Chemical Peels. They proudly use only high-quality, medical-grade, and plant-based products in all of our carefully curated and customized protocols. Click the image above for more information.
Sol Himalayan Salt Cave and Spa
Sól Himalayan Salt Cave and Spa is offering $10 off select services! Choose from the Salt Cave, PureWave VEMI, Biomat, Zen Room or Full-spectrum Infrared Sauna (sauna is a 25-minute minimum to qualify for discount), just show your registration email or volunteer t-shirt. Sól offers some of the area’s most unique and holistic services to help with both endurance and recovery! Click the image above to visit their website. Located at 7013 Evans Town Center Blvd Ste 201, they are the perfect retreat before and after IRONMAN 70.3 Augusta! Look for Ana, one of their amazing massage therapists, to be competing again in this year’s IRONMAN!
GVO Studios
GVO Studios is offering 10% off any class, package, or subscription + 1 free mat rental (must claim within 7 days of the IRONMAN event). Email them proof of participation or volunteering, include the class and date you'd like to attend, and then pay at the studio. Located at 501 West Ave, North Augusta, SC 29841, GVO Studios is a peaceful wellness studio located in downtown North Augusta, offering daily yoga, Pilates, and Barre classes. Book through the Momence app. Click the image above for their website.
Bradley’s BBQ
Bradley’s BBQ, located at 1209 Broad Street in Downtown Augusta, brings hometown flavor and great barbecue to the community! They are offering 15% off your dine-in purchase; just show your athlete wristband or volunteer shirt! Click the image above to visit their website. Bradley’s is excited to cheer on the local IRONMAN athletes this year!
The Beech and Barrel
The Beech and Barrel, located at 2510 Storm Branch Road in Beech Island, is offering a $15 IRONMAN Pasta Bowl w/salad (plus a choice of protein) to any athletes and volunteers who show their registration. Click the image above to visit their website.
Brinkley's Chop House
Brinkley’s Chop House, located at 1033 Center Street in North Augusta, is thrilled to support this year’s IRONMAN event. They are offering IRONMAN Daily Fueling Features, just show your athlete registration or volunteer shirt. Whether you need a hearty, high-end meal to gear up for race day or a place to sit back, relax, and toast to an unforgettable finish, they’ve got you covered. Experience their top-tier steakhouse menu, exceptional local hospitality, and vibrant atmosphere all weekend long. Walk-ins welcome based on availability, but reservations are encouraged! Click the image above for their website.
Rio Cantina Restaurant
Rio Cantina Restaurant, located at 1049 Center Street in North Augusta (right by SRP Park), is offering 10% off to athletes and volunteers - just show your registration! Click the image above for their Facebook page.
Carolina Ale House
Carolina Ale House, located at 203 Robert C. Daniel Jr. Pkwy in Augusta, is offering 10% off to IRONMAN participants and volunteers, plus special race-weekend menu items! Participants must show race registration email. Volunteers must be wearing their official volunteer shirt to receive the discount. Click the image above for their website. Whether you’re fueling up before the race or celebrating after the finish line, Carolina Ale House is ready to welcome the IRONMAN community.
Carolina Hills Sandwich and Sweet Shoppe
Carolina Hills Sandwich and Sweet Shoppe, located at 433 Georgia Ave. in North Augusta, is offering a FREE scoop of Sweet Racie's Authentic East Coast Italian Ice with purchase of any sandwich or salad the week of IRONMAN. Just show your athlete registration or volunteer shirt for the perk! Click the image above to visit their website.
Meadow Garden
Meadow Garden, located in Downtown Augusta at 1320 Independence Dr, shares the story of George Walton, Georgia signer of the Declaration of Independence. Come to Meadow Garden and bring a friend for FREE, just let them know you heard the offer from IM Local. Click the image above for their website. Meadow Garden is one of the oldest house museums in the United States, and the property is a National Historic Landmark and is on the National Register of Historic Places.
The Grove Gourmet Market
The Grove Gourmet Market, located at 509 Georgia Avenue in North Augusta, is offering 10% off to IRONMAN participants and volunteers; just show your registration! Click the image above for their website. The Grove Gourmet Market is a specialty store featuring high-quality extra virgin olive oils, balsamic vinegars, premium wines, craft beer, and other gourmet items.
Honey Baked Ham
Rusty Pearl
Rusty Pearl, located at 512 West Ave. in North Augusta, is an eclectic boutique with unique gifts and vintage treasures. They are offering 15% off to IRONMAN participants and volunteers; just show your registration or volunteer shirt. Click the image above for their Facebook page.
everyday summer LLC
everyday summer LLC is a lifestyle brand rooted in Southern hospitality, curated moments, & memorable experiences. The tailgate party is a free daytime event for all to enjoy local businesses and have a good time! By showing registration email, athletes, families, and volunteers are welcome to join everyday summer LLC at the everyday summer daytime tailgate events on Saturday afternoon and Sunday morning.
Hosted at Cavalier's Coffeehouse (336 Georgia Ave, North Augusta, SC 29841)
Saturday September 26th, 2 PM - 5 PM
Sunday September 27th, 8 AM - 12 PM
Click the image above for more information.
Commander Coffee
Commander Coffee is excited to offer a new special drink: The Iron Latte, on the days leading up to and on the day of the IRONMAN Race. Located in downtown Augusta at 1128 Jones St., Commander Coffee brings specialty coffee, thoughtful craftsmanship, and a strong sense of community to Augusta, GA.
Fleet Feet Augusta & North Augusta
Shop local and stop in for your last-minute race needs at Fleet Feet Augusta & Fleet Feet North Augusta! Both stores are offering 15% off to IRONMAN participants and volunteers, Friday - Sunday of race week (in-store only). Show athlete band or volunteer shirt at checkout to receive the discount. Click the image above to visit their website. Fleet Feet Augusta is located at 229 Fury’s Ferry Rd. Augusta, GA 30907. Fleet Feet North Augusta is located at 210 Georgia Ave. North Augusta, SC 29841. Don’t forget to join their Shakeout Run on Saturday, September 26 at their North Augusta location!
Buona Caffe - Reynolds St.
Buona Caffe has a BOGO special - buy one coffee drink and get the second coffee drink of equal or lesser value for 50% off! Just show your athlete registration or volunteer shirt. During race week, they will be open Wednesday - Friday 7 AM - 2 PM, Saturday, 8 AM - 4 PM, and Sunday (race day), 6:30 AM - 3 PM. Located at 520 Reynolds Street - just across from the swim, bike, and run transition points! Click the image above to visit their website. Besides coffee and espresso drinks, Buona Caffe has breakfast sandwiches, bagels, pastries, and fruit.
Laziza Grill
Laziza Mediterranean Grill - Augusta is offering 10% off a single meal - just show proof of IRONMAN participation or volunteer email! Click the image above to visit their website. Located in downtown Augusta at 901 Broad Street, Augusta, GA 30901. Make your day delicious!
Bowl Boss Acai
Bowl Boss Acai, located at 210 Georgia Avenue, Suite 101, North Augusta SC 29841, is offering a free scoop of protein in any bowl or smoothie! Just show proof of IRONMAN participation or volunteering to get the deal. Click the image above for their website. Bowl Boss Acai specializes in pure açaí bowls and whole food smoothies.
Steadfast Performance and Rehab LLC
Already thinking about how to improve for your next race? Steadfast Performance and Rehab is offering a 10% discount on services, including Performance & Gait Analysis, a 3 month personalized coaching package, or a physical therapy evaluation to IRONMAN athletes and volunteers who show email confirmation. With mobile in-person services throughout the CSRA and remote coaching options, Steadfast provides the flexibility and expertise to keep you healthy, moving efficiently, and performing at your best in Augusta and beyond. Email Rusty at rbaty@sf-performance.com with any questions, or click the image above to visit their website.
Pexcho's American Dime Museum
Pexcho's American Dime Museum, located at 216 6th Street in Downtown Augusta, is THE 21st Century Cultural Experience! Come See - Come One - Come All. Call 706-925-6526 or email pexcho66@hotmail.com to set up your tour. Let them know you are here for IRONMAN for an extra perk! Click the image above to visit their Facebook page.
Maryland Fried Chicken
Maryland Fried Chicken, located at 12 Broad Street in Downtown Augusta, is offering $5 off any purchase of $25 or more! Just show your athlete or volunteer registration. Maryland’s has been serving the best fried chicken for over 50 years!
Brink's Tavern
Refuel & Celebrate at Brink's Tavern, located at 200 Georgia Avenue, Suite 101, in North Augusta, with their daily features. Just show your registration email or volunteer shirt. Located right near the IRONMAN action, Brink's Tavern is your ultimate race-weekend destination. Whether you're carb-loading before the big day or grabbing a cold craft beer and a great meal to toast your finish, they've got you covered. Stop by for elevated tavern classics, hearty specials, and an unbeatable local vibe. Walk-ins welcome all weekend long—come gear up or unwind with them! Click the image above for their website.
TakoSushi
TakoSushi, with locations in Augusta, Evans, and Aiken, is offering 10% off to IRONMAN participants and volunteers, plus special race-weekend menu items! Participants must show race registration email. Volunteers must be wearing their official volunteer shirt to receive the discount. Click the image above for their website. Whether you’re fueling up before race day or celebrating after crossing the finish line, TakoSushi has you covered with tacos, sushi, and plenty of options to refuel.
Shoppe3130 Boutique and Sweet Fig Market
Shoppe3130 Boutique and Sweet Fig Market, located at 510 West Ave. in North Augusta, is a local ladies' boutique and Gift Store, featuring fresh flowers and flower wraps. They are offering 20% off one regular-priced item to IRONMAN athletes and volunteers; just show your registration or volunteer shirt! Click the image above for their website.
North Augusta Forward
A hometown feel, a pace apart, a place unique, a taste of Carolina. Downtown North Augusta. Come shop, dine, and explore with them. Click the image above for their website. Click HERE for a map of places to shop, dine, and explore in Downtown North Augusta.
Savannah River Brewing Co.
If you haven't dropped by Savannah River Brewing Co. yet, they'd love to say hello. Located in Downtown Augusta at 813 5th Street. After spending all day competing or working on your feet, there’s nothing better than a cold, fresh craft beer and a comfortable seat. Their crew loves taking care of people, and their space is all about bringing the community together—from casual weeknight hangs to hosting Sunday morning run club (Shout out to Augusta Run Club!). Enjoy 10% off as an IRONMAN 2026 athlete or volunteer!
High Cotton Downtown
High Cotton Downtown, located at 336 Georgia Avenue in North Augusta, is offering 15% off one regular-priced item; just use code: IRONMAN when checking out in store. Click the image above for their website.
Augusta Candle Company
Augusta Candle Company, located at 1124 Broad Street in Downtown Augusta, is offering 20% off one product to IRONMAN athletes and volunteers. Show your athlete registration or volunteer shirt to get the discount. Click the image above for their website.
Beanie Bens
Beanie Bens, located at 210 Georgia Ave in North Augusta, is offering a FREE Classic Breakfast Taco with purchase of $10+ for IRONMAN athletes & volunteers. Show athlete registration or volunteer shirt. Limit one per person. Beanie Ben’s Breakfast Tacos is a locally owned breakfast spot serving fresh, handmade flour tortillas, breakfast tacos, aguas frescas, and more. Click the image above for their website.
Tacocat
Tacocat, located in Downtown Augusta at 990 Broad Street, is offering 15% off food (dine-in only), just show your athlete wristband, registration or volunteer t-shirt! Offer available Wednesday through Saturday of race week. Click the image above for their website.
Farmhaus Burger
Farmhaus Burger, located at 1204 Broad Street in Downtown Augusta, is offering 15% off food (dine-in only), just show your athlete wristband, registration or volunteer t-shirt! Offer available Wednesday through Saturday of race week. Click the image above for their website.