ECONOMIC IMPACT

2019 Estimated Economic Impact Sampling

​These are just a few of the events held in 2019:

  • Augusta University Half Marathon & 10K - $334,251

  • EYBL Nike Peach Jam - $5,082,834

  • Head of the South Rowing Regatta - $863,358

  • IRONMAN® 70.3® Augusta - $5,059,116

  • USA Cycling Collegiate Road National Championship - $310,509

  • 40th Annual Augusta Futurity- $2,470,606

Since its beginning in 1991, the Augusta Sports Council has attracted more than 800 events and half a million athletes to the area, leaving behind hundreds of millions of dollars for the Augusta Economy.
 

In 2019, 25+ events totaled in *$20,019,072.86 in estimated economic impact. 

*Total Estimated Economic Impact (EEI), the sum of all the direct, indirect and induced spending estimates, is calculated based on research commissioned by both the Georgia Department of Economic Development (GDEcD) and Destination Marketing Association International (DMAI) in conjunction with globally recognized research vendors, the U.S. Travel Association and Tourism Economics. Tourism Economics, a partner company of Oxford Economics, created the industry standard in event economic impact analysis using localized metrics that are updated annually.

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