by Carly
7. April 2010 15:03
THE HUNTERS AND THE GATHERERS
We're an interesting bunch we media. As you observe the work being done in the media building during this tournament it's pretty obvious that we fall into a couple of categories.
THE HUNTERS: The print media. By the nature of their business, in many cases the daily newspaper, this media seems to be tasked with “hunting” out stories. In many cases creating the content. In many cases, they're the ones that ask the questions. They are “hunting” for stories that heretofore haven't existed. They want to tell you something you don't know. They don't know what you don't know, so they're always “hunting” for something different. They are ALWAYS typing. Right now, as I type this, it's 7:30 in the morning...and there have been “hunters” in the building for the last hour...typing away. The talk about the demise of the daily newspaper is important. It is where the “hunters” have the work on display. Sure they can blog, anyone can blog, as I'm proving this week, but the “hunters” do provide a vital function, one that must be protected and maintained
THE GATHERERS: The electronic media. The electronic media is what's left. Television and radio. My observation is that the “gatherers” rely in many ways on the “hunters” doing their jobs. We seem to “gather” as many facts and figures as possible and display them, with either lots of graphics on TV, or lots of “sound bites” on the radio for you to consume. I'm not sure that we're as concerned as the “hunters” about what you know and what you don't know. We have specific time to “fill”, we just want to “gather” and get the information to you. The “hunter” gets to use as much space as he needs.
Both of us serve a purpose. There are becoming more and more ways to not only disseminate the information, there are more and more ways for you to receive the information. You can't have enough information. Over the next few days, as the 2010 MASTERS begins to take shape, pay a little more attention to the information you get from both the “hunters” and the “gatherers”. What did you already know, and what new information did you learn, and where did you read, hear or see it.
The 2010 MASTERS will begin in less than 24 hours. We won't know until Sunday night if it will go down as one of the best MASTERS ever. Rest assured over the next four days, we'll do our jobs to make sure you pay attention.
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